Dogly Product Design
Building a coherent, image-led product language across six years of expert content, community, subscriptions, onboarding, daily guidance, and commerce.
Case Studies
Selected Work
Dogly Membership Experience
Connecting discovery, conversation, personalized email, daily plans, subscriptions, and live expert groups into a membership journey that increased subscriptions by more than 40%.
Dogly Shopify Integration
Evolving a production customer-acquisition integration into a carefully staged architecture for catalog reconciliation and multi-brand fulfillment.
Dogly Partner Applications
Designing a resumable Advocate application and transparent review workflow inside a mature Rails marketplace without forcing a platform rewrite.
Dogly Advocate Discovery
Designing browse and match modes for finding the right professional in a content-rich Rails application.
Fridge No More Bulk Ordering
Turning Dogly's retail catalog into an operational bulk-ordering workflow that produced a first retained order of $11,935.90 across 210 cases.