Dogly Product Design
Building a coherent, image-led product language across six years of expert content, community, subscriptions, onboarding, daily guidance, and commerce.
Topic
Architecture
Case Studies
Dogly Shopify Integration
Evolving a production customer-acquisition integration into a carefully staged architecture for catalog reconciliation and multi-brand fulfillment.
Dogly Advocate Discovery
Designing browse and match modes for finding the right professional in a content-rich Rails application.
Writing
Product Planning and Scope
How I move a team from unconstrained ideas to a shared north star, prioritized MVP, design, and reviewable technical scope.
Technical Disagreement and Alternatives
How I adjust technical disagreement for peers, developing engineers, senior engineers, and business stakeholders.
Product Imagery and Performance
Performance matters, but removing the visual quality users value is not automatically an optimization.
Idempotent Webhooks in Rails
Practical patterns for making at-least-once delivery safe across controllers, jobs, records, and delayed side effects.
Product Catalog Reconciliation
How to combine exact identifiers, cautious matching, operator decisions, and durable mappings when two commerce systems disagree.
Rails for Static Content
Why I chose a small Rails app with Markdown content for this site instead of a static site generator.