Rails

Dogly Membership Experience

Connecting discovery, conversation, personalized email, daily plans, subscriptions, and live expert groups into a membership journey that increased subscriptions by more than 40%.

Dogly Shopify Integration

Evolving a production customer-acquisition integration into a carefully staged architecture for catalog reconciliation and multi-brand fulfillment.

Dogly Partner Applications

Designing a resumable Advocate application and transparent review workflow inside a mature Rails marketplace without forcing a platform rewrite.

Dogly Advocate Discovery

Designing browse and match modes for finding the right professional in a content-rich Rails application.

Fridge No More Bulk Ordering

Turning Dogly's retail catalog into an operational bulk-ordering workflow that produced a first retained order of $11,935.90 across 210 cases.

Idempotent Webhooks in Rails

Practical patterns for making at-least-once delivery safe across controllers, jobs, records, and delayed side effects.

Product Catalog Reconciliation

How to combine exact identifiers, cautious matching, operator decisions, and durable mappings when two commerce systems disagree.

Rails for Static Content

Why I chose a small Rails app with Markdown content for this site instead of a static site generator.