Dogly Product Design
Building a coherent, image-led product language across six years of expert content, community, subscriptions, onboarding, daily guidance, and commerce.
Topic
Product Engineering
Case Studies
Dogly Membership Experience
Connecting discovery, conversation, personalized email, daily plans, subscriptions, and live expert groups into a membership journey that increased subscriptions by more than 40%.
Dogly Partner Applications
Designing a resumable Advocate application and transparent review workflow inside a mature Rails marketplace without forcing a platform rewrite.
Dogly Advocate Discovery
Designing browse and match modes for finding the right professional in a content-rich Rails application.
Fridge No More Bulk Ordering
Turning Dogly's retail catalog into an operational bulk-ordering workflow that produced a first retained order of $11,935.90 across 210 cases.
Writing
Product Planning and Scope
How I move a team from unconstrained ideas to a shared north star, prioritized MVP, design, and reviewable technical scope.
Frontline Process Design
A retail communication problem taught me to design around where work happens, not where a process document assumes it happens.
Technical Disagreement and Alternatives
How I adjust technical disagreement for peers, developing engineers, senior engineers, and business stakeholders.
Product Imagery and Performance
Performance matters, but removing the visual quality users value is not automatically an optimization.
Product Catalog Reconciliation
How to combine exact identifiers, cautious matching, operator decisions, and durable mappings when two commerce systems disagree.